ABOUT THE ROLE:
As the Technical Sales Lead for Vietnam and South Asia you will be responsible for providing technical expertise while
driving top line growth and new opportunities within your region. You will work closely with the Commercial, Product
Line Management, Marketing and Business Development teams to identify and evaluate opportunities that convert into new or incremental sales.
○ Identify, assess, develop and manage short and long-term business account opportunities, while also
leveraging Avery Dennison’s Embelex product portfolio
○ Align solution selling strategy across key retail brands
○ Drive new revenue opportunities in white space and growth accounts
○ Deep understanding of customer specific solution landscape. Including competitors, growth areas, and
market influences
○ Manage training and support calendar to educate at both the account and internal sales team level
○ Collaborate with Technical Content Manager on presentation and training needs.
○ Partner with the Account Management team on prioritization of high visibility and cross-market
programs.
○ Align with Commercial Sales on account pipeline.
○ Partner with PLM on new solution brief intakes
○ Support execution and sales results for specified region through partnership with broader commercial
front end team
○ Communicate with customer on the key value propositions and differentiators within the Embelex
solutions portfolio
○ Incorporate knowledge of the industry to partner with stakeholders to develop market right products,
support materials and pricing recommendations across all solutions
○ Partner with prospective customers to identify unmet needs, and present compelling solutions
○ Vet and qualify programs and build a rolling pipeline
○ Initiate, determine, and present ROI business case analysis
○ Stay abreast of industry trends by attending trade shows, events and staying on top of market insights
as well as global branding trends
○ Surface new ideas, product applications and solutions to development teams
○ Explore technologies that could complement our offerings as part of a thought-leadership effort
○ Develop long-term business opportunities
○ Develop and maintain working relationships with business partners at all levels of the customer’s
organizations
○ Collaborate with other business units to evaluate volume, identify trends, and ensure quality
○ Participate in building the requirements for growth in our annual operating plan (AOP)
○ Contribute to monthly and quarterly reviews on the market and forecast for your region
○ Own account based training schedule for local commercial and factory teams
○ Drive entrepreneurial speed and flexibility with global consistency on the following functions for new
solutions:
■ Pipeline development and management
■ Creation and presentation of specific solution proposals
■ Solution understanding and education
■ Voice of the customer feedback to innovation
■ New use case creation and vetting
■ Enable accurate and speedy development and deployment
